Is a Facebook page enough for your business?
Short answer: no, not on its own. Facebook is a good place to talk to customers. It's a bad place to keep your business. Here's the difference, and how to use both.
Side by side.
You're renting, not owning.
A Facebook page lives on someone else's property, under their rules. Pages get restricted by automated systems, business accounts get hacked, and the owner gets locked out. Getting it back can take weeks, or never happen, because there is no phone number to call. Every review, photo and follower goes with it.
Facebook also decides who sees your posts. Most of your followers never see a given post unless you pay to boost it, and the rules change whenever Facebook wants them to.
Your own website sits on your own domain. If anything goes wrong, you call us, a real person in Sheridan, Michigan, and it gets fixed.
A website also lets you reach people who never open Facebook: the customer who found you on Google, the business that wants a quote, the township resident looking for meeting minutes.
Keep Facebook. Point it at your website.
The businesses that do best use both. Facebook is where you share news, photos and specials. Every post links back to your website, where people can see your hours, prices and services, order, book, pay or ask for a quote.
We set it up so the two work together: your website links to your Facebook page, your posts link back to your website, and you keep posting the way you do now.
Questions people ask.
Do I need a website if I have a Facebook page?
If people find you, buy from you or contact you, yes. Facebook is good for talking with customers, but you don't own the page, many people can't see it without logging in, and it rarely shows up when someone searches Google for what you do in your area. A website fixes all three.
Is a Facebook page good enough for a small business?
It's a good start and a good second channel. On its own, it leaves out everyone who doesn't use Facebook, everyone searching Google, and anything beyond messages, like orders, bookings, payments and quotes.
What happens if my Facebook page gets hacked or shut down?
Your page, followers, reviews and photos can be gone until Facebook restores them, and there is no phone number to call. A website on your own domain stays yours, and with us you call a real person.
Should I stop using Facebook if I get a website?
No. Keep posting. Use Facebook for news, photos and specials, and link every post back to your website, where people can order, book, pay or ask for a quote.
How much does a website cost compared to Facebook?
Facebook is free to start but costs money to reach people with boosted posts. A website is a one-time build plus yearly hosting that includes your domain and security certificate. We can give you a price range in a few minutes.